Cost per booked job calculator for contractors.
Cost per booked job is what you spend on leads divided by the jobs those leads turn into: price per lead ÷ (share of leads you reach × share of those that book). A $50 lead that books 1 time in 5 costs $250 per job; the same lead at 1 in 10 costs $500. Put two lead sources in below to see which one is actually cheaper. It runs in your browser, with no signup and nothing saved.
The starting numbers are examples to show how the math works. They are not benchmarks and not Closer Growth results. Replace them with your own figures from the last 60 to 90 days.
Why price per lead is the wrong number to compare
A lead only costs what it costs once you know how many become jobs. Two things sit between the lead and the job. The first is reach: the share of leads you actually get on the phone. Shared leads go to several companies at once, and the homeowner usually talks to whoever calls first. The second is the close rate on the ones you reach. A cheap lead with a low reach and close rate can cost far more per job than an expensive one that books.
- Jobs booked = leads × reach % × close %
- Cost per booked job = price per lead ÷ (reach % × close %)
- Leads needed = jobs you want ÷ (reach % × close %), rounded up
- Lead spend as a share of revenue = monthly spend ÷ (jobs booked × average job value)
Published figures to sanity-check your numbers
| Lead type | Price per lead | Close rate | Source |
|---|---|---|---|
| Shared bathroom remodeling lead (Angi / HomeAdvisor) | $85–$150 | 6–12% | Home Service Direct |
| Bathroom remodeling referral | Not a per-lead price | 50–65% | Home Service Direct |
| Exclusive kitchen remodeling lead (paid search) | $150–$400+ | Not published | BuiltRight Digital |
| Landscaping lead (Google Ads, blended) | $54 average ($28–$108 by service) | Not published | 99 Calls |
More trades, from tree service to security systems, are on our home service lead generation statistics page, each figure linked to its source. For why reach drops so fast on shared leads, see why shared leads cost more than you think, and for how response time moves the close rate, what speed to lead actually costs you.
Want to test exclusive leads against your current numbers?
Book a 15-minute strategy call. We map your service area and the jobs you want, then you can start with a low-cost 3-day trial and run this math on real leads.
Book your strategy call