Exclusive roofing leads, delivered while your crews are still on the roof.
Stop bidding against six other roofers for the same shared lead. We generate exclusive, ready-to-buy homeowner leads for roofing companies, delivered directly into your pipeline, day after day.
Why most roofing lead sources burn your money
If you have bought roofing leads before, you already know the pattern. You pay upfront, the leads arrive late, and when you call, the homeowner says "I already hired someone." That is because most lead sellers sell the same lead to 4 to 6 roofers at once. Whoever calls first wins, and everyone else paid for nothing.
Here's what that looks like in practice. A homeowner notices a leak after a spring storm and fills out a quote request on a comparison site around 9 p.m. By the time your office opens the next morning, four other roofers have already left voicemails, and the homeowner has usually already booked an inspection with whoever called first. Your estimator still drives out, still measures the roof, still writes the proposal, and still loses the job to a competitor who happened to dial faster. That is the real cost of a shared lead: not just a lower close rate on paper, but hours of crew and estimator time spent chasing homeowners who were never actually available to you in the first place.
You're racing five competitors
Aggregator platforms sell one homeowner inquiry to multiple roofers. Your close rate drops before you even pick up the phone.
You pay whether it works or not
Traditional agencies charge $2,000 to $5,000 per month in retainers, then need "90 days to optimize." You carry all the risk.
Leads that went cold weeks ago
Recycled lists and old form fills waste your office staff's time. A roof lead is only valuable while the homeowner is actively deciding.
From storm-damaged roofs to your calendar, in four steps
We map storm-hit territory
Using property data, we identify homeowners in your ZIP codes whose homes fit the profile for roof repair or full replacement, including aging roofs and storm-affected areas.
Outreach opens the conversation
Our outreach reaches these homeowners directly. The ones who respond with interest are real people with real roofing needs, not form fills from an ad.
The homeowner's response becomes your lead
Every positive response is qualified and passed to you exclusively. One lead, one roofer. You are never competing with another roofing company for the same homeowner.
Delivery keeps pace with your crews
Choose a weekly or monthly package sized to your crew capacity. Start with a low-cost 3-day trial and judge the lead quality yourself before committing to a plan.
Storm surges fill your phone. It's the quiet months that decide your year.
After hail or wind events, every roofer in the county is busy and homeowners are calling you. The hard part of running a roofing company is February, not the week after a storm. Insurance-driven demand is spiky, retail replacement demand is steady but has to be found, and your overhead does not pause between weather events.
Because our outreach runs continuously, your pipeline gets retail repair and replacement conversations in the months when storm work is thin. That is what keeps crews on payroll year round and stops the feast-and-famine cycle that kills roofing companies in their second and third year.
What a qualified roofing lead looks like
Before any homeowner reaches your pipeline, they pass through our qualification conversation. For roofing companies, that means:
- A verified homeowner, not a renter or a property manager fishing for quotes
- A property inside the ZIP codes you actually service
- A real roofing need: active leak, aging or damaged roof, or a planned replacement
- A genuine timeline, so your estimator is not driving out for a someday project
- Direct contact details delivered to you alone, never resold to another roofer
One roof pays for months of leads
An average residential roof replacement runs $8,000 to $15,000 or more, and even repair jobs commonly land in the $1,000 to $3,000 range. When a single closed job carries that kind of ticket, the cost of a consistent lead flow is small next to the revenue it unlocks. The math only has to work once.
Leads needed per month to hit $100K in revenue at a $12K average ticket and a 30% close rate — see the full lead-volume breakdown.
"A roofing company that closes even one replacement from a month of leads has usually covered its lead cost several times over. Everything after that is margin."
That math holds even in the slow months. A roofing company that closes three or four repair jobs a month, each in the $1,500 to $3,000 range, is often covering its entire lead cost from repairs alone, before a single replacement closes. Replacements make the year, but repairs are what keep the lights on between them, and a lead source that keeps producing both through February is worth more than one that only performs the week after a storm.
What roofing leads actually cost, and why cost-per-lead is the wrong number to compare
Shared platforms like Angi, HomeAdvisor, and Thumbtack run $25–$200 per roofing lead, while exclusive providers run $40–$550, averaging around $190, according to 99 Calls' 2026 roofing lead cost analysis. On a typical $12,000 roofing job, that works out to roughly $475 in lead cost per closed job at a 40% close rate, versus $950 at a 20% close rate, which is the number that actually matters, not the price tag on any single lead.
How much more likely a lead is to qualify when you respond within 5 minutes versus waiting 30 minutes, per the MIT / InsideSales.com Lead Response Management Study. Storm damage and leak calls go to whoever answers first; exclusivity only pays off if you actually pick up.
We collect all of our home service lead benchmarks in one place, so you can compare what roofing leads cost against HVAC, painting, landscaping and the rest.
Exclusive leads vs. shared lead platforms
The real difference isn't the price per lead, it's what you actually pay per booked job.
| Shared lead platforms | Closer Growth | |
|---|---|---|
| Lead exclusivity | Sold to multiple companies | One homeowner, one contractor |
| Typical close rate | 3–5% | 40–60% |
| Real cost per booked job (example) | $750 | $160 |
| Contract required | Varies by provider | No retainers, no lock-in |
| Bad-lead replacement | Varies by provider | Free, guaranteed |
| Trial before you commit | Varies by provider | Low-cost 3-day trial |
Real clients, not claims.
We are a young agency and we would rather show you the receipts than describe them. These are unedited Trustpilot reviews, and a client interview you can watch in full.
“It has really helped me; I'm seeing more clients now, and even though I can't close every job, I stay busy.”
“I've had a great experience working with this lead generation company. The leads have been consistent and have helped us connect with homeowners who are genuinely interested in our tree services.”
Ludvin runs a tree service rather than a roofing company, but the delivery is the same. He talks through what changed in a short filmed interview — five leads a day off Google to twenty on his busiest days.
Common questions from roofing companies
Are these leads really exclusive?
Yes. Each lead is delivered to one roofing company only. We do not resell, share, or recycle leads between clients. If we work with two roofers, they are in different territories.
Do you cover both repair and replacement leads?
Yes. Homeowner responses range from urgent leak repairs to full replacement projects. Both come through the same exclusive delivery.
What areas do you cover?
We generate leads across the United States and assign service areas by ZIP code, so your leads come from the territory your crews actually run.
What happens if a lead is bad?
Leads with wrong numbers or no genuine interest are replaced free. You should only be paying for real conversations with real homeowners.
Do I need to sign a long-term contract?
No. Start with the 3-day trial. Continue week to week or month to month only if the lead quality earns it.
How fast will I start getting leads?
Most clients see their first qualified roofing lead within 48 hours of getting started. Outreach begins as soon as your service area is set, and leads are delivered as real homeowners respond, not on a fixed weekly batch.
What information comes with each lead?
Every lead includes the homeowner's name, phone number, and property location, plus whether they mentioned a repair or a full replacement and any damage detail they shared, so you know how to open the call before you dial.
How much do roofing leads cost?
Pricing depends on your market and whether you're prioritizing repairs or full replacements. Most clients start with the low-cost 3-day trial, see real lead volume and quality firsthand, then choose a weekly or monthly package sized to what their crews can actually handle.
How do roofers get customers besides knocking doors?
The three channels that consistently produce work are storm and insurance restoration referrals, customer referrals, and inbound enquiry from search and ads. Published 2026 benchmarks put close rates at roughly 45 to 60% for restoration referrals, 35 to 50% for customer referrals, and 20 to 30% for paid digital and inbound calls, against 10 to 15% for third-party platform leads. Door knocking still works, but it is the most expensive way to buy an hour.
Where do most roofing leads actually come from?
Far more than roofers expect come from weather. Cotality counts more than 43.5 million US properties, about 42% of those analysed, in moderate or greater hail risk categories, and demand concentrates sharply in the weeks after an event. The risk is building a business that only works in those weeks, which is why a steady outreach-driven channel matters in quiet storm years, when roofs keep ageing but nothing forces the homeowner to call.
See the roofing leads before you commit.
Start with a low-cost 3-day trial. Consistent roofing leads, exclusive to you, delivered straight to your pipeline.
Book your strategy call